Simmons Bedding Company Finalizes Licensing Agreement with Protect-A-Bed
Published on Fri Nov 30, 2007 7:54 am
Source: Simmons Bedding Company
Simmons Bedding Company
(ATLANTA – April 24, 2007) – Simmons Bedding Company announced that it has finalized a licensing agreement with Protect-A-Bed North America, L.L.C. to create a Beautyrest® branded mattress protector. The product will be available in sizes ranging from crib size to California King and will have a suggested retail price of $29.99 and up. It will be sold at mattress retailers and home goods retailers across the nation.
The Beautyrest® mattress protector helps maintain a clean and healthy sleep environment by adding a layer of protection from liquid stains and by preventing dust mites and other debris from settling into the mattress, which can contribute to allergies and asthma. The protector is made of 100 percent natural cotton fiber and Protect-A-Bed’s Miracle Membrane®, a waterproof yet breathable fabric that acts as a barrier.
Simmons’ Executive Vice President of Marketing Tim Oakhill says the partnership between these two established and well-respected brands will complement Simmons’ already-strong assortment of bedding accessories and reinforce the company’s commitment to introducing innovative solutions that meet real consumer needs.
“Proper sleep hygiene is an essential part of a healthy lifestyle,” said Mr. Oakhill. “Sleeping on the right mattress is a key component of that, but making sure that the mattress is protected from environmental factors is also critical. Through our partnership with Protect-A-Bed, we can offer consumers a solution to help keep their mattress clean and hygienic for as long as possible.”
In addition to its strong brand and quality product, Protect-A-Bed has an extensive distribution network and world-class sales training. “Buying decisions are made at retail so having a partner like Protect-A-Bed that understands the power of retail and values the importance of training and customer service is vital,” said Mr. Oakhill. “Their selling methods will complement our own efforts with our dealers.”
“Simmons is an ideal partner for Protect-A-Bed because the company understands the importance of clean, hygienic bedding, and consumers already associate the Beautyrest® name with excellence,” said Lawrence Hirson, managing partner of Protect-A-Bed. “The Beautyrest® mattress protector offers consumers superior Protect-A-Bed® mattress protection from a brand they know and admire.”