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News By Food & Beverage Guest Room New Openings
Department Sales & Marketing Safety & Security Industry News
Published on Mon Dec 10, 2007 5:15 am
Source:  Titan Toilet/Press Release

DALLAS, TX – November 2007 – Eljer, Inc. marked its 100th anniversary in 2005 and is now looking ahead towards another century of innovation in product design and development. As part of its commitment to leadership in the water closet category, Eljer has developed the new Titan™ toilet using a one-of-a-kind design to ensure total bowl evacuation in one flush, every time.

“We are continually drawing on our heritage of industry innovation to push the plumbingware envelope,” said Jim Harris, president, Eljer Plumbingware. “Consumers and trade professionals know they can count on Eljer to design the products that provide real-life solutions that are better than any others on the market,” he continued.

21st Century Solutions

The company’s Ford City, Pennsylvania plant has been making vitreous china fixtures for the majority of Eljer’s history and even manufactured products for military housing during WWII. Today, that same plant is poised to break new ground as it begins production on a toilet that will revolutionize the category.

Eljer challenged its team of experts to develop a toilet for residential and hospitality applications that will change the way consumers view the water closet and give plumbing contractors a product that they can feel confident recommending to their customers. The result is the new Titan toilet.

Current data shows that it exceeds each of the accepted industry testing standards for toilets. Furthermore, when tested against other toilets in the same category, the Titan came out ahead of the competition with regards to bulk removal efficiency. The design team is confident that this product will be the new benchmark for toilet technology.

Thanks to the exclusive design of Titan, trade professionals now have a new solution for the water closet. From its highly engineered, patent-pending design to its aesthetic appeal, the Titan is poised to dethrone the competition. Some benefits include:

· An advanced flushing system uses a combination of technology and forces of nature for efficient bowl cleansing with one flush, every time

· A streamlined trapway increases siphoning action to assist in completing single-flush bowl evacuation

· Dual jets inside the walls of the bowl act in concert to create a fast (2.5 seconds!), quiet and powerful flush

· A large footprint conceals marks on the floor left by an old toilet

As the company responsible for bringing the low flow toilet to America – 10 years before government regulations – Eljer is renowned for its design and engineering foresight. From revolutionary performance technology to styling that marries marketplace data with form and function, Eljer continues to pave the way in the plumbing fixtures category.

Where It All Began

It was in 1904 that Raymond Elmer Crane and his cousin Oscar Jerome Backus founded Eljer Plumbingware, Inc. Originally manufacturing flush valves in Oakland, California, Eljer – a name coined from a combination of the founders’ middle names – soon found its footing with the invention of a product that would revolutionize the plumbing industry.

Invented in 1907 by co-founder Raymond Crane, the first vitreous china water closet cistern (toilet tank) replaced the wall-hung wooden or copper-lined wooden cisterns that were used to flush a toilet. The product has stood the test of time so well that it continues to be the benchmark in toilet design.

Today, Eljer is one of the most prominent brand names in the plumbing fixtures industry. In addition to vitreous china and enameled cast iron, Eljer offers a complete line of quality plumbing fixtures made of steel and acrylic, as well as a complete line of brass fittings for those fixtures.

Headquartered in Dallas, Texas, Eljer, Inc. is a leading manufacturer of plumbing products for the residential and commercial construction, remodeling and repair markets since 1904. For more information about Eljer products, call 800-423-5537 or visit www.eljer.com

Eljer, Inc.
14801 Quorum Drive
Dallas, TX 75254

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