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News By Food & Beverage Guest Room New Openings
Department Sales & Marketing Safety & Security Industry News
Published on Thu Dec 27, 2007 4:17 pm
Source:  Alsons Corporation/Press Release




Alsons Introduces Two New Styles, One Color to Award-Winning IN2ITION® Lineup


LAS VEGAS, May 8, 2007—Alsons® Corporation is unveiling two exciting styles and a “red”-hot color for its IN2ITION® hand shower/shower head shower system. The new styles and color provide homeowners with yet more unique bathroom design options.

“Today’s homeowners are constantly looking for sophisticated ways to personalize their space, and the red-hued IN2ITION answers that call” said Julian Giggs, director of product development at Alsons Corporation. “The red IN2ITION is vibrant and adds an unexpected ‘splash’ in the bath.”

Alsons is also introducing square and oval-style models to the existing IN2ITION lineup, giving homeowners a total choice of three shower head shapes.

The ergonomically designed IN2ITION delivers an enhanced level of comfort, convenience and versatility; it combines a traditional hand-held shower with four or five spray settings, and a fixed shower head with an extra wide spray. The unique, 2-in-1 system gives consumers the option to use either the hand-held shower or shower head separately or together for a full-body shower experience.

The patented IN2ITION is a recipient of Design Journal Magazine’s 2007 Platinum ADEX Award, a competition that is judged by a panel of designers, architects and decorators.

“The IN2ITION is all about versatility and convenience -- users have the option to remove the hand-held from the fixed shower head, or they can use them both at one time for the maximum shower experience. This combination is perfect for consumers who enjoy long, relaxing showers to unwind from a stressful day,” said John Davies, vice president of sales and marketing, Alsons Corporation.

The IN2ITION features a three-way diverter redirecting water from the fixed shower head to the hand held, or allowing both to operate at one time. It is available with four or five spray functions, including three massage options and an aerated champagne spray. The ergonomic, soft grip handle and dial allow for maximum comfort.

The IN2ITION comes complete with a 6-foot tangle-free, extendible stainless steel hose for maximum reach and easy movement. The system is easily installed and is available in Brushed Chrome, Satin Nickel and Oil-Rubbed Bronze.


About Alsons Corporation
Founded in 1958, Alsons, a division of Masco Corporation, is a leading manufacturer of distinctively-styled shower heads, hand showers and shower accessories. Today the company offers hundreds of unique choices in the professional trade. Designers, remodelers and consumers may select from hand showers and shower heads in a wide variety of styles, functions and finishes to personalize any bath. An industry leader for 49 years, Alsons Corporation has a reputation for products with unmatched quality and innovative new features. For more information on Alsons Corporation, visit its Web site at www.alsons.com or call (800) 421-0001.


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