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News By Food & Beverage Guest Room New Openings
Department Sales & Marketing Safety & Security Industry News
Published on Thu Apr 24, 2008 8:09 am
Source:  Cypress Hotel & Spa/Press Release

Larry Cook Appointed Executive Vice President and General Sales Manager at Cypress

30-year hospitality industry veteran weaves global experiences and customer service expertise into new sales management position

Sheffield, Mass. — April 1, 2008 — Cypress Hotel & Spa, the leading designer and manufacturer of luxurious bathrobes, towels, slippers, and sheets for the hospitality and spa industry for over twenty-five years, today announced the appointment of Larry Cook to the position of executive vice president and general sales manager. Larry is based at parent company, Russell-Newman, Inc., headquarters in Denton, Texas, and will report to Gene Faul, CEO and co-founder of Cypress Hotel & Spa.

In his new position with Cypress, Larry’s responsibilities include covering the Northwest and Rocky Mountain regional sales areas, as well as recruiting, building, training, and leading the existing Cypress national sales force. His ability to build strong customer relationships, analyze markets, and develop and implement business plans proved instrumental in Faul’s decision to appoint Cook to this key management position.

“Larry’s appointment represents our current need to address, focus and execute Cypress’ aggressive growth initiatives,” stated Faul. “We have recently signed agreements to supply our bathrobes, towels and slippers to many of the world’s most prestigious hotel groups, and have also added an exclusive collection of luxury Peter Reed bed linens to our product line. Larry has the right combination of proven sales success and hospitality experience to help grow the Cypress brand and expand our markets around the world.”

“For over two decades Cypress has brought the finest robes, towels, sheets, slippers and spa amenities to the hospitality marketplace,” stated Larry Cook, executive vice president and general sales manager. “I look forward to growing and strengthening our sales team, exploring new ways to deliver our products to our customers quickly and more efficiently via the Internet, and helping hoteliers realize significant savings in their overall hotel operating budgets while using superior quality Cypress products.”

About Cypress Hotel & Spa
Founded in 1980 by Gene and Karen Faul, Cypress Hotel & Spa is headquartered in Sheffield, Massachusetts. Cypress’ products are featured at leading hospitality properties, spas, cruise lines, and at America\'s finest retailers including Saks 5th Ave., Neiman Marcus, Bloomingdale\'s and Paul Stuart. Acquired in 1987 by Russell-Newman, Inc. of Denton, Texas, Gene and Karen continue to manage the daily operations. For more information, please visit www.cypressbathrobes.com

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