Winter Springs FL June 2009-Independent boutique hotel brands occupy a quintessential niche in American hospitality. Because the properties are unique, and many of the locations are iconic, they personify the individuality and independence that many Americans can identify with. It is this ability to offer a non-generic, original guest experience that brings millions of Americans through the doors of the thousands of boutique, independent hotels nationwide.
However, this same independence also creates marketing challenges for these mavericks of the hotel industry. They do not have the power of a large brand behind them, and must fend for themselves amid a sea of global and local competition, particularly on the Internet where thousands of properties vie for attention.
ortunately, there is a simple solution, thanks to the innovative distribution and channel management technology provided by EZYield.com. Following are the experiences of three hospitality companies, who successfully used EZYield.com’s technology to compete in the global market.
