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News By Food & Beverage Guest Room New Openings
Department Sales & Marketing Safety & Security Industry News
Published on Wed Mar 17, 2010 6:13 am
Source:  Cypress Bath, Bed & Spa/Press Release

Cypress Bath, Bed & Spa Taps International Textile Veteran to Lead U.S. Business Development Initiative

New VP of Business Development’s direct experience with Cypress’ Green Earth® line of environmentally friendly linens expected to expand brand’s marketshare

Sheffield, Mass. — January, 2010 — Cypress Bath, Bed & Spa, the leading designer and manufacturer of luxury bathrobes, towels, slippers, and sheets for the global hospitality and spa industries, today announced the appointment of Neil Rastogi to the position of Vice President of Business Development. Among other executive leadership responsibilities, his primary role will be to grow the U.S. market for environmentally friendly linens, and achieve a larger marketshare for Cypress’ consumer and hospitality product lines.

Rastogi brings a lifetime of textile experience to Cypress, having grown up in a family-run mill in India and working for textile companies worldwide since graduating from the University of Hartford in Hartford, Conn., in 1981. He hopes to leverage his experience in manufacturing, finance and marketing to further develop Cypress’ current branding efforts and increase sales for their flagship Green Earth brand.

“For the past 10 years, I’ve been consulting and providing marketing and logistics services to various companies in the United States, Europe and Asia,” stated Rastogi. “Recently, working with Cypress CEO Gene Faul, we established the U.S. division for their Green Earth and MicroCotton product lines. Having an acute understanding of these brands from the beginning will provide me with the ability to further develop unique opportunities for both short-term and long-term growth.”

Adding an individual with Rastogi’s experience to the leadership team also creates opportunities to differentiate the brands, as Cypress pursues additional sales channels for their diverse product lines.

“Neil’s an encyclopedia of textile information. He’s got experience in the manufacturing, dyeing and printing of fabric, as well as the manufacturing of apparel and home furnishings,” stated Gene Faul, CEO of Cypress Bath, Bed and Spa. “His background in setting up and managing the supply chain for national retailers will also prove invaluable as we seek to grow our brand through the many opportunities being presented to us.”

Rastogi will be based in Mount Pleasant, S.C., and may be reached via e-mail at 2rastogi@bellsouth.net and via phone at 413.229.3012 413.229.3012.

About Cypress Bath, Bed & Spa
Cypress Bath, Bed & Spa is the premier designer and manufacturer of luxurious bathrobes, towels, slippers, and sheets for the hospitality industry. Founded in 1980 by Gene and Karen Faul, they have provided the finest bathrobes to the world’s most prestigious properties for over a quarter of a century. Today Cypress carries a full line of robes, linens and accessories. Their products can be found at leading hospitality properties, spas, cruise lines, and at America's finest retailers, including Saks 5th Ave., Neiman Marcus, Bloomingdale's and Paul Stuart. Acquired in 1987 by Russell-Newman, Inc. of Denton, Texas, Cypress Bath, Bed & Spa is headquartered in Sheffield, Massachusetts. For more information, please visit www.cypressbathrobes.com

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