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News By Food & Beverage Guest Room New Openings
Department Sales & Marketing Safety & Security Industry News
Published on Thu Nov 04, 2010 5:53 am
Source:  Fabric Innovation/Press release

Fabric Innovations Taps Plan A Public Relations & Marketing to Manage Branding and Communications

Leading hospitality industry fabric supplier prepares for global growth with expanded marketing, website and PR initiatives

Miami, FL September, 2010 Fabric Innovations, a leading supplier of luxury linens, bedding and custom fabrics to the worldwide hospitality industry, today announced the selection of Plan A Public Relations & Marketing, Inc. to manage their corporate branding and communications. As a full-service marketing firm specializing in the hospitality industry, Plan A will be responsible for communicating Fabric Innovations brand messaging and product offerings to the worldwide hotel market.

With Plan As reputation in the hospitality industry, it was an easy decision to bring them in for our global expansion, said Margarita Leon, Director of Sourcing and Business Development at Fabric Innovations. As we continue to expand globally, Fabric Innovations' marketing and communications needs are also growing rapidly. We are confident in Plan As abilities because of their proven success in taking their hospitality supplier clients to the next level. Bottom line, we needed someone dependable and professional, and are excited to be partnered with Plan A.

As a true full service agency, Plan A will handle all areas of Fabric Innovations public relations, advertising, digital media and international marketing needs. To kick off a series of global marketing initiatives, Fabric Innovations will receive a complete website redesign, which will launch within the next 60 days. Through strategic core messaging, Plan A will work to make Fabric Innovations an unforgettable part of interior design in the hospitality space.

We are privileged to work with a company like Fabric Innovations, who has a fifteen year track record and 30 years of hospitality experience in providing top of the bed global branding products, duvet covers, dust ruffles, pillow, draperies, bathroom towels and all soft goods worldwide in the hospitality industry. To date, Fabric Innovations has worked with major brands like Sheraton Hotels, Four Points by Sheraton, Aloft hotels, Le Meridian and Fairmont Hotels. We plan to propel their business even further into the global market, stated Andrea Roland, president of Plan A Public Relations & Marketing.

About Fabric Innovations
Fabric Innovations is a leading supplier of luxury linens, bedding and custom fabrics to the worldwide hospitality industry, specializing in long-term procurement programs for prestigious luxury hotel peoprties and chains. Their extensive product line includes bath and bed linens linens, as well as draperies, window treatments and accessories, such as pillows and decorative fabric treatments. Fabric Innovations maintains corporate headquarters in Miami, Fla., with regional offices and manufacturing facilities in the U.S., India, China, Turkey, Mexico and Latin America. For more information, please call 305-860-5757 or visit www.fabricinnovations.com

About Plan A Public Relations & Marketing, Inc.
Plan A PR & Marketing, Inc. is a full-service advertising and public relations firm specializing in the hospitality industry, with an emphasis on manufacturers and suppliers to the global travel market. With over 25 years of experience managing marketing initiatives for public and private companies with leading-class technologies and products, Plan A offers a comprehensive range of marketing services, including public relations, advertising, branding, graphic design, media planning, and digital communications. For more information, please visit www.planapr.com or call 407.905.0635


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