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News By Food & Beverage Guest Room New Openings
Department Sales & Marketing Safety & Security Industry News
Published on Mon Jan 31, 2011 6:22 am
Source:  Monarch/Press Release


Monarch Releases Results of Independent Testing of
ECO Towel Performance by Destination Hotels & Resorts


Comprehensive evaluation and laundry testing proves conclusively that MONARCH ECO
towels increase laundry productivity and lower utility cost per occupied room


Sheffield, Mass. — January, 2011 — Monarch Bath, Bed & Spa, a leading global provider of luxury bathrobes and linens to the hospitality industry, today released the full results of an independent research project that was conducted in order to test and evaluate the properties of their MONARCH ECO towels, a recently introduced line of eco-friendly bath linens that are designed to conserve water and reduce energy costs in the laundry operation. The extensive tests were performed in conjunction with Destination Hotels & Resorts (DH&R) at The Inverness Hotel and Conference Center in Englewood, Colorado, a 302-room, 4-Diamond resort with an in-house laundry that processes over 1.2 million pounds of linens annually. Premier Laundry Technologies acted as a consultant on the project, assisting with initial estimates of utility costs and labor cost savings. One of the largest independent laundries in the Midwest, Premier Laundry processes over 30 million pounds of linens each year, as well as consulting and managing large, commercial laundries in the hotel and healthcare industries.

As a part of this study to measure gas, electricity and water usage, DH&R management agreed to fix meters and record the utility consumption and processing volumes at the Inverness over a five-month period. As a benchmark, it was noted that the Inverness laundry normally processed 12.47 lbs. of linen per occupied room, of which 47.61% (5.94 lbs/occupied room) were towels.

In order to conduct a comparative test, The Inverness then replaced their conventional cotton terry bath towels with MONARCH ECO towels and carefully monitored the results over the summer, recording any changes in water and energy usage, as well as drying times and overall laundry productivity. In addition, they monitored guest comments to ensure that comfort and quality were not compromised. At the conclusion of the test period, their findings clearly showed that use of the ECO towels significantly lowered laundry poundage and drying times, reduced energy consumption and utility cost per occupied room, and improved laundry productivity, while maintaining guest satisfaction levels.

Specific findings showed that a single load of MONARCH ECO towels dried in 30 minutes, as compared to 40 minutes for cotton terry towels, which represents a 25% increase in drying efficiency. The average weight of soiled towels per occupied room was reduced to 4.15 lbs. from 5.94 lbs. This reduction in laundry poundage considerably reduced the number of towel wash-dry loads for the hotel. Since the MONARCH ECO towels dried 25% faster than conventional towels, it also lowered the utility cost per pound. Combined utility costs (for gas, electricity, water and chemicals) were reduced to $0.0826, a 3.86% reduction in utility cost per pound of towels. Overall, a transition to ECO towels was estimated to result in annual savings of over 285,000 gallons of water, representing a carbon footprint reduction of over 85,000 pounds of green house gases. Combined chemical and utility costs per occupied room would be reduced by 32.75%, saving approximately $13,000, based on 70% occupancy.

“Destination Hotels & Resorts is dedicated to practices and programs that pay respect to and lessen their footprint on our changing environment through our Destination Earth program,” said Mark Hickey, Senior VP of Hospitality Operations for DH&R. “After seeing the results of this extensive laundry study, we are very pleased to announce that the test with MONARCH ECO towels resulted in meaningful savings in both water and energy, fulfilling Destination’s goal of following sound environmentally friendly practices. As an added bonus, The MONARCH ECO towels provided a high degree of guest satisfaction versus the towels previously used at the Inverness Hotel.”

In addition to water and energy savings, the level of comfort offered to the property’s guests through MONARCH ECO towels was a strategic priority and was closely monitored during the study.

“MONARCH ECO towels are exceptionally soft and highly absorbent compared to our normal terry towels,” said George Fischer, Managing Director of The Inverness. “Though lighter than conventional towels, they feel more plush and luxurious, and also look whiter and brighter than conventional towels. Since the changeover to MONARCH ECO, we have received very positive feedback from our guests.”

Made from super-fine, Extra-Long Staple (ELS) cotton, which is known for contributing to the sustainable consumption of cotton, MONARCH ECO towels are 160% bulkier and significantly more absorbent than traditional combed cotton towels of the same weight. They are snag-free and produce considerably less lint. Manufactured in a state-of-the-art, agri-waste powered, zero-discharge facility that produces no emission of effluents into the local water tables, the process also incorporates Control Union-certified, sustainable, eco-friendly dyes and chemicals to reduce impact on the environment. They are shipped in 100% natural and bio-degradable / recyclable packaging.

“The real-world testing by Destination Hotels is an important confirmation that Monarch is achieving our goal of producing innovative bath linens for the hospitality industry that are as easy on the earth as they are on our clients’ bottom lines, Said Gene Faul, CEO of Monarch’s hotel division.

A copy of the full test results are available by contacting Gene Faul at (413) 229-8200, or email ichief@aol.com. For more information, please visit www.monarchrobe.com

About Monarch Robe & Towel Company
At Monarch Robe & Towel Company, quality is the common thread that runs throughout the very fabric of our organization. For nearly three decades, we have been a trusted supplier of fine bathrobes, towels and slippers to the worldwide hospitality industry. Founded in 1981 by Solomon and Berenice Chadowitz, the company has earned a staunch reputation for providing the finest quality products and unparalleled customer service to many of the most prestigious hotels, resorts, spas and cruise lines around the world, as well as medical, corporate and consumer retail markets. Today, Lori, Ashley, and Myron Chadowitz are carrying on the tradition of excellence that their parents began, with a new generation of quality products designed for the most discriminating clientele.

Monarch’s extensive collection of bathrobes and linens combines exacting manufacturing standards with the highest quality materials, and features a wide range of styles and fabrications to complement any property environment. We maintain state-of-the-art manufacturing facilities on every major continent, and use only the highest quality materials available. Our corporate headquarters are located in Perth Amboy, New Jersey, and our 35,000 sq. ft. facility there warehouses the industry’s largest inventory, as well as an in-house design and embroidery department. For more information, please visit www.monarchrobe.com

About Destination Hotels & Resorts
Destination Hotels & Resorts is the fourth largest independent hospitality management company in the United States with more than 30 luxury and upscale hotels, resorts and conference centers. The company has developed a variety of initiatives to better serve its communities, stakeholders and customers including Destination Earth, an environmental sustainability program, and the Destination Delivers guest loyalty program, which provides the best available offers to members. Destination operates properties in key metropolitan areas and resort markets including Washington, D.C., Denver, San Diego, Los Angeles, Santa Fe, Aspen, Palm Springs, Houston and Lake Tahoe. Destination is a subsidiary of Los Angeles-based investment, development and management firm, Lowe Enterprises. For more information on the properties in the Destination Hotels & Resorts collection, please visit www.destinationhotels.com or to join Destination Delivers, visit www.destinationdelivers.com


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