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News By Food & Beverage Guest Room New Openings
Department Sales & Marketing Safety & Security Industry News
Published on Thu Jun 21, 2007 9:14 am
Source:  Milliken Table Linen


Las Vegas, Nev. (June 11, 2007) — Milliken & Co. introduced its newest product innovation today at Clean Show 2007. Ideal for cleaning any food and beverage establishment, Cheers SmartTowel by Milliken offers laundries a clear economic advantage through processing savings and efficiency, along with numerous benefits for restaurants.

"Our new Cheers SmartTowel is an exciting innovation for the laundry and restaurant industries," said Rick Jarrard, general manager of Milliken’s Napery Business. "The Cheers SmartTowel offers durability and reliability unlike any cotton towel on the market and has been shown to last at least five to seven times longer in laboratory wash tests."

Cheers remains consistent from use-to-use and its microfiber fabric will not lose composition and leaves minimal lint behind. Unlike its cotton counterparts that can be damaged by bleaching, Cheers is impervious to bleach and has minimal contraction or shrinkage.

Cheers is significantly lighter than its cotton counterparts, absorbs liquid with the ease and speed of a sponge due to its microfiber construction. Cheers performs wet surface and particulate wiping with no effort.

For the laundry, the Cheers SmartTowel also reduces stain rejects and is safer than other bar towels. According to Jarrard, the potential processing savings from combined energy reduction and stain reject improvement increases with Cheers, and this bar towel also reduces a laundries’ risk of spontaneous combustion.

Customers interested in the new Cheers SmartTowel can contact their linen provider or their Milliken representative at 1-800-322-8326 for additional information.

Founded in 1865, Milliken & Company® is a privately held textile and chemical company that employs approximately 10,000 associates worldwide. Milliken operates nearly 50 manufacturing facilities in the U.S. and eight countries. Having more than 2,000 patents issued or applied for, the company produces more than 38,000 high performance products. To receive a product sample and learn more about Milliken, please visit the company’s web site at www.millikentablelinen.com


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